The Canisius College American Marketing Association (CCAMA) chapter provides students of all majors with opportunities to grow professionally outside the classroom, network with alumni and marketing professionals in and around Western New York, and gives students the chance to practice marketing themselves and other brands or products.
What Do We Do?
CCAMA holds multiple workshops, tours of successful businesses, and guest speakers each month to promote growth in knowledge of our members. We also offer multiple community service opportunities so our members stay active in our community.
Our workshops focus on marketing skills and strategies, and professional development. Some examples of our workshops vary from learning about media buying strategies to resume builders, learning how to dress professionally, and etiquette skills for professional lunch-ins and dinners.
Marketing is a very broad field with many job positions to chose from. Our tours allow students to see how businesses operate and learn about different positions in their marketing department. We travel to large corporations, national sports teams' arena's, locally owned businesses, and start up businesses. Annual tours include The Buffalo Bills Ralph Wilson Stadium, 15 Fingers, New Era, The Buffalo Sabres First Niagara Center, and Blue Cross Blue Shield.
Many of our guest speakers are graduates of Canisius College. They share their knowledge and give attendees advice to which steps they should take during college and after graduation. These speakers are also very good at helping our members secure internships with their company,
Being able to balance your professional and a personal life is a very important skill to have. We strongly believe that giving back to your community is an important asset to your personal life as well. If our members get in the habit of setting aside time to volunteer for organizations now, they will be more likely to do so after college. CCAMA offers community service opportunities every month, whether it be with the local Ronald McDonald House or teaming up with Canisius College's Campus Ministry.
Canisius College American Marketing Association Constitution